Other
An stand-alone upside down Christmas tree
Trends in artificial tree consumption have constantly evolved and a number of designer and other types of artificial Christmas trees have appeared on the market. Fiber optic trees come in two major varieties, one resembles a traditional Christmas tree. The other type of fiber optic Christmas tree is one where the entire tree is made of wispy fiber optic cable, a tree composed entirely of light. David Gutshall, of Johnstown, Pennsylvania, received apatent for the latter type of fiber optic tree in 1998.
One Dallas-based company offers "holographic mylar" trees in many hues. Tree-shaped objects made from such materials as cardboard, glass, ceramic or other materials can be found in use as tabletop decorations. Upside-down artificial Christmas trees were originally introduced as a marketing gimmick; they allowed consumers to get closer to ornaments for sale in retail stores as well as opened up floor space for more products. There were three varieties of upside-down trees, those bolted to the ceiling, stand alone trees with a base, and half-trees bolted to walls.
Sales and usage
Artificial trees became increasingly popular during the late 20th century. Users of artificial Christmas trees assert that they are more convenient, and, because they are reusable, much cheaper than their natural alternative. Between 2001 and 2007 artificial Christmas tree sales jumped from 7.3 million to 17.4 million.
In 1992, in the United States, about 46 percent of homes displaying Christmas trees displayed an artificial tree. Twelve years later, a 2004 ABC News/Washington Post poll revealed that 58 percent of U.S. residents used an artificial tree instead of a natural tree. The real versus artificial tree debate has been popular in mass media through the early 21st century. The debate is a frequent topic of news articles during the Christmas holiday season. Early 21st century coverage of the debate focused on the decrease in natural Christmas tree sales, and rise in artificial tree sales over the late 1990s and early 2000s.
The rise in popularity of artificial trees did not go unnoticed by the Christmas tree farming industry in the United States. In 2004, the U.S. Christmas tree industry hired the advertising agency Smith-Harroff to spearhead an ad campaign aimed at rejuvenating lagging sales of natural trees. A 1975 poll by Michigan State University showed the reasons why consumers were beginning to prefer artificial over natural Christmas trees. The reasons included safety, one-time purchasing, and environmental responsibility but the biggest reason respondents gave pollsters was no messy needle clean up.
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